Psychological Testing

How do colors affect your mood?

by Sandra Gutierrez

Colors often affect our mood even if we don´t notice it. Have you ever wondered why hospitals mostly have white and blue colors? Why do people who are about to appear on TV sit in green rooms? Why do people loose their temper more often in yellow areas or rooms? This is all part of Color Psychology. Each color may have a different reason to make you feel a certain way. Even though colors have different meanings in various cultures, they generally have the same idea. Your mood can change constantly according to the colors you see.

Experiments on colors have been scientifically proven to work; their effects have been in serious research. Some people watch how they feel to colors so that way they can decorate their rooms with the colors that make them feel good. There are specific colors that affect your health and well-being. For example, shades of blue can be very calming, but the color blue may also cause you to eat less. Green has been shown to increase memory and reading speed. Not only do they affect feelings, but colors also affect health. Reading something from a green paper can improve your comprehension of it. Color is used by businesses on their logos to impulse people to buy their products; this is one of the many strategies businesses use. For every culture, however, the meanings of colors are slightly different.

Color Psychology has its effect on human behavior. Humans may interpret colors a different way, according to where they come from. For example, red can mean ´´warning´´ to some people, and to others it may mean love. Color symbolism refers to the use of color as a symbol throughout culture. According to where people come from, they figure out the symbolism of a color. For example, some people might think that purple is a feminine color and others might think it represents luxury and wealth.

Here are some of the meanings generally used for colors:

external image images?q=tbn:ANd9GcQxrJEDScTp11mEpm1m0WuVKnrZIAOmxx7QbqWZXEa2vNQuCEeHBLACK- Color of authority and power. It also implies submission. Black outfits can be overpowering.

external image images?q=tbn:ANd9GcTOHpsUpZlrAojNQam1bJWMZXWEptaPbj30CPSxdnTVhc5Clt9wWHITE- This color symbolizes innocence and purity. Doctors and nurses wear white to imply sterility.

external image images?q=tbn:ANd9GcSZwgRIvpWeYtOYOFb7c9eWcQ75DbUfrKSvG-Vl3uxUyz5AGWo9RED- The most emotionally intense color. It stimulates a faster heartbeat and breathing. It is also the color of love.

external image images?q=tbn:ANd9GcS3aBjG2PAFI88R4kBXcwjSOeduHDY0MRUggUqwO8RdHlO4f43pawBLUE- It causes the opposite reaction as red. Calming, peaceful blue causes the body to produce calming chemicals. Blue can also be cold and depressive. It also symbolizes loyalty.

external image images?q=tbn:ANd9GcSYrslvKNH2uoP5zYYkkZdkNTHVqjSCAK8FhleWCCPRwke7VOOhGREEN- Symbolizes nature. This color relaxes people.

external image images?q=tbn:ANd9GcQx7ZWhKCJQiVnjnYdMRSZ4b8MgYRgUPBquZ9sgrKr3P6dSIP28YELLOW- It is considered an optimistic color, but it can be overpowering if overused. Yellow enhances concentration and speeds metabolism.

external image images?q=tbn:ANd9GcT0BrHxVEkMbtJMDG5SgW_MrhUNh09RdOG61LQqmmMnIAofAe26ugPURPLE- Color of royalty. Purple connotes luxury, wealth and sophistication. It is also feminine and romantic.